Boom! That’s how easily you increase the experienced value of your brand.

Think about it. Something you’ve experienced has clung to your memory more than anything you’ve ever read, seen or heard, right? That’s why the experience is always the focus of everything we do. And to ensure that what you have to offer and communicate makes a positive impact – to customers, colleagues and society. That’s probably why clients find it inspiring and energising to work with us. Please ask any of our clients, or anyone in our team here at Pool. We are all passionate about this way of thinking.

If you want to dig a little deeper, please read our book The Pursuit of Emotion – The Art of creating meaningful experiences.

What you need to succeed:

This is Pool’s super power. A guide to how the right experience value is created for clients, colleagues and society.
We act as a strategic and creative sounding board with an outsider’s perspective. When we’re done you’ll have detailed plans for your upcoming communications and guidelines for how to write a good brief.
We help you to better understand your customers’ thoughts and feelings with a technique we call Sensing. This is done through, for example, group discussions, field trips, interviews and surveys.
Creative concepts and ideas for how the experience is best created in the meeting of our target audience.
We make strong ideas a reality. Whether you need zombie pranks, sneakers, TikTok challenges, webinars, 3D-printed broken ornaments, press releases, videos or anything else to create the right experience for the target audience you’ve come to the right place. We will plan and solve the production no matter the channel.
Based on the insights found in our book The pursuit of emotion, you’ll learn methods and tricks to create meaningful experiences. Plus lots of inspirational examples from companies who have succeeded.
We help you engage your organisation and strengthen core strategies and concepts through interactive co-creation.
And by the way, sometimes even a a regular meeting needs to be more creative and fun. We’ve got processes to make even the most difficult questions become inspiring and engaging for the participants.
We help you set goals, find the right KPI’s and methods to measure the outcome of your communications. We are also certified by Sveriges Annonsörer.

Our values

Sustainability

We make sure to deliver long-term solutions for our clients, which both they and we believe in. We work hard to succeed, though not necessarily in the office, nor or at set times. (However, we do have a fantastic office, so we usually end up here anyway.) Sustainability for us is also a democratic way of running the company, where everyone – employees and owners alike – have a great influence on both clients and working methods.

Kindness

As a client, supplier or employee, you should always feel welcome at Sweden's kindest agency. We are not prestigious and for us it does not matter who is or said what. We lift each other up and make sure that we create the absolute best idea – together. We are constantly developing ourselves, and Pool as a company. We do this with care. Always.

Passion

This is why we are here. To work with what we are passionate about. To feel that kick in the morning – that YES, I will make an effort today that makes a difference, for the client, for the team. It is a privilege to work with things one has a passion for, and everyone at Pool thinks it is very, very enjoyable to go to work.

A look back

At the end of the 20th century, two newly-baked graphic engineers started a new agency, rapt with the possibilities of digitalisation. It was a great time for companies to take advantage of behavioral changes and find new ways of doing business. The founders, Hanna Steiner and Arvid Axland, realised after a while that the channel expertise also became a limitation. Pool needed a new direction as an advertising agency. We benefited from our knowledge of the experience industry and educated ourselves in experience economy. Then we developed our own processes to be able to help brands, regardless of industry, with their transformation, and to become more emotional in their communication. We wrote the book "The pursuit of emotion" which summarised our philosophy, and we also began to missionise our message in lectures and training.

The agency of the future

We have now successfully helped a large number of brands to find, develop and communicate their experience value. The results speak for themselves with many award-winning campaigns and positive effects on our clients' businesses. We want to continuously develop as a leader in emotional communication and experience design. As a company, we are only 23 years young and look forward to helping and inspiring hundreds more businesses for decades to come. Our mission is to make companies and people grow through meaningful experiences – we intend to continue spreading our knowledge in client collaborations, lectures, books and blogs.

We look forward to what the future has to offer, and we hope to share it with you!

Get in touch

Get in touch with Hanna if you want to change the world together. It will be fun!
You’ve come to the right place. We’re a happy bunch and make every workday something to look forward to. See open positions.
Your pursuit of emotion starts here. Read more about internships at Pool here.