The Experience Platform is a strategic tool that helps you create communication and experiences people want to return to.

The result is a clear guiding document that defines how your brand should feel – across every channel and touchpoint. Through our proven process, we take you through four focused steps:

1. We map out your audiences’ motivations, your brand, and the context you operate in

2. We craft a vision that creates meaning and emotional engagement

3. We define the core feeling your brand should evoke

4. We develop solutions that consistently create that feeling across every interaction

In short: a guide for your entire organization’s communication – built on what people truly care about.

A strong visual identity is more than just design – it’s a strategic tool for conveying the feeling of your brand.
When crafted the right way, it becomes a visual expression of your brand promise – strengthening recognition, clarity, and emotional connection at every touchpoint.

At Pool, we create visual identities based directly on your Experience Platform. That means color, form, typography, imagery, and motion are all intentional expressions of the feeling your brand wants to evoke.
We design with purpose – to anchor the experience, amplify your communication, and ensure a cohesive expression across time and channels.

We can start from scratch or build on what you already have. Always with the experience at heart – and business impact in mind.

In a time when attention is expensive and your audience is bombarded by competitors, creativity is your strongest currency. The most powerful ideas are the ones people want to engage with, talk about, and share.

At Pool, we create ideas that turn communication into an experience in itself – ideas that spark emotion, stick in the memory, and find a place in people’s everyday lives.
We combine strategic clarity with creative boldness and the courage to explore new directions – often far beyond what’s expected. Ready for a creative journey with Pool?

P.S. You’ll never be left hanging. All our concepts are reviewed by a certified advertising publisher (VARU) to ensure they’re legally sound – and communicatively sharp.

To succeed in communication, you need more than just a great idea – you need a clear direction. We see every assignment as part of a broader brand journey, where the goal is defined and the strategy shows the way forward.

We help you set the right objectives, craft a strategy that is both inspiring and sustainable, and define the KPIs that indicate we’re on the right path.

An idea is just the beginning. A strong strategy or brilliant concept can easily be lost if the production lacks quality, coherence, or fails in the details.

We make sure every idea lands with precision. We produce films, photography, press materials, social media content, live broadcasts, events, and ads – from TikTok competitions to 3D-printed Christmas ornaments and zombie pranks.

Even if we're not handling the production ourselves, we offer quality assurance to ensure everything aligns, evokes the right feeling, and stays true to brand guidelines.

Inspirational Talks
Based on the book Catch the Feeling, we share insights, methods, and real-life examples of how meaningful experiences can move both brands and people.

Facilitation of Workshops and Conferences
We lead workshops that generate results, engagement, and direction. With proven co-creation methods and experienced facilitators, we help teams think together – no matter the challenge. We tailor the format to your reality and make sure every perspective is heard.

Business Improv
Innovation takes more than well-designed processes – it requires presence, trust, and the courage to think freely. We unlock creative blockages and strengthen teams with tried-and-tested exercises that spark laughter, depth, and new energy.