Your most important strategy starts with the feeling
Want to influence what people think and how they act? Start with how you make them feel.
Today, it's not enough to have a good product or a competitive price. What sets you apart and makes the difference is the experience of your brand. Not just what you say, but how it feels to meet you - at every point of contact.
Pool's philosophy and approach are based on this. We have written books about it, held hundreds of lectures and, above all, helped many successful brands to grow with the experience as a tool.
Are you ready to take your brand to the next level?
Meet the experts at Sweden’s kindest agency
Learn how to make your brand unforgettable
IF IT ISN’T FELT, IT WON’T STICK. That simple truth is at the heart of our book Catch the feeling. We often think people act on facts and logic – but it’s really their feelings that guide them. When you begin to design for what people feel, not just what they think, everything changes. That’s when true engagement, and great value, is created.
Catch the Feeling offers key insights, inspiring examples, and hands-on tools for crafting experiences that truly matter – whether you work in leadership, business development, or marketing. Whether you’re transforming an entire organization or planning a dinner for someone you care about.
It’s a 376-page book experience – nominated for Marketing Book of the Year. Written by Niels Kjærgaard-Jensen and Arvid Axland. We promise it will make your (work)life more joyful, more meaningful – and more profitable.
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