Your most important strategy starts with the feeling
Want to influence what people think and how they act? Start with how you make them feel.
Today, it's not enough to have a good product or a competitive price. What sets you apart and makes the difference is the experience of your brand. Not just what you say, but how it feels to meet you - at every point of contact.
Pool's philosophy and approach are based on this. We have written books about it, held hundreds of lectures and, above all, helped many successful brands to grow with the experience as a tool.
Are you ready to take your brand experience to the next level?
Meet the experts at Sweden’s kindest agency
Learn the art of creating meaningful experiences
Our book ‘Jakten på känslan’ is full of trend spotting, good advice and concrete methods. The book exists so that you can increase the value of your business and help improve the experience of the world we live in. In short, an inspiring handbook on experience design, a 322-page book experience - nominated for Marketing Book of the Year. It's written by Niels Kjærgaard-Jensen and our own Arvid Axland.
A unique broken Christmas bauble made for Mind to spark discussions about mental health during the holidays
It’s okay to feel broken
Experience Kraftringen’s new concept.
Ahhh, energy från Skåne!
A new concept for Edenred to communicate their Feel-good-account